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ABOUT THE CAMPAIGN take control of your mental wellbeing

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ABOUT TACKLE
YOUR FEELINGS

Tackle Your Feelings is a mental health and well-being campaign, which supports individuals proactively looking after their mental well-being. With resources available covering happiness, optimism and resilience, join our community in taking control of your mental well-being. TYF is an all-island campaign run by Rugby Players Ireland in partnership with Zurich. The campaign features some of Ireland’s Rugby Players leading from the front, breaking down stigma and encouraging people to become more proactive about looking after their mental well-being on a daily basis.

RUGBY PLAYERS IRELAND

Rugby Players Ireland is the collective voice of professional rugby players in Ireland. Rugby Players Ireland represents all professional rugby players in Ireland on issues of importance to their welfare and the game. Our goal is to ensure our members are considered genuine stakeholders in Irish rugby.

Rugby Players Ireland also encourages and assists our members to fulfil their potential off the field of play. This allows them to have a better sport/life balance and prepares them for a life after rugby.

Find out more at www.rugbyplayersireland.ie

IN PARTNERSHIP
WITH ZURICH

One of the biggest issues facing our society today is looking after our mental health. This partnership with Rugby Players Ireland is helping Zurich to make a positive difference to our employees’ well-being and to the communities in which our customers live and work.

I guess in all walks of life, your mental wellbeing plays a significant role. If things are getting you down, if things have such a negative impact on you, it’s about learning how to take control of those feelings.

JAMES LOWE - TYF AMBASSADOR

THE SUCCESS OF THE
CAMPAIGN SO FAR

The Tackle Your Feelings campaign has been in existence since 2015. Since then TYF has achieved an unprecedented reach, with campaign content being viewed in excess of 23 million times and our first round of ambassador videos alone were viewed over 2 million times.
TYF has motivated people to be more proactive when it comes to looking after their mental well-being and has increased awareness around the importance of minding your mental health. Exceeding all expectations, TYF reached an international audience and has inspired similar campaigns across the globe, including:

    • The English Rugby Players’ Association (RPA) ‘Lift the Weight’ campaign (launched February 2017)
    • New Zealand Rugby’s ‘HeadFirst’ campaign (launched March 2017)
    • Tackle Your Feelings Australia’, a collaboration between Zurich Australia, the Australian Football League Players’ Association (AFLPA) and the Australian Football League Coaches’ Association (AFLCA)(lanched May 2019).

TAKE CONTROL

See how the members of the Tackle Your Feelings community have
already Taken Control

James Lowe

Jack Carty

Darren Cave

Greg O’Shea

Irish Rugby Players

James Lowe