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Rugby Players Ireland, Zurich and the Z Zurich Foundation have released a new Tackle Your Feelings animation on International Women’s Day, to support this years’ theme of #ChooseToChallenge. The animated video focuses on toxic, sexist abuse female players and commentators have received, with the video’s content voiced by children, reverse role-modelling.


This video aims to challenge perceptions of Women’s rugby, by calling out the negative attitude displayed towards women in the sport of rugby and encourage online users to #bekind.  This video is the second in a series of three that will roll out over the coming weeks. The first video was launched last week, highlighting the toxic abuse relating to player performance, with the final video in the series set to focus on the racism directed at players. All of the videos are voiced by children, reverse role-modelling. All three animations were created using real tweets that have been directed at Irish rugby players.


Tackle Your Feelings was launched by Rugby Players Ireland and Zurich in 2016 and is funded by the Z Zurich Foundation and encourages people to ‘Take Control’ of their mental wellbeing using principles from both sport and positive psychology. Research commissioned by Zurich & Rugby Players Ireland and conducted by iReach across the island of Ireland, prior to the Covid-19 pandemic, revealed one in every ten adults have been victims of online bullying. For more information on Tackle Your Feelings follow the Instagram account @tyf or visit the website which will share motivational stories along with positive mental wellbeing tips and exercises.